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1. Geographic Locution
Sichuan Province is located in southwest China, has an area of 485,000 square kilometers and a population of over 87 million.

2. Status and Reputation
The four words can be used to describe the tourism resources of Sichuan: abundant, diverse, widely distributed, and superb in taste;
these are a rare combination of attributes in China and the even in the world.
3. Scenic Features
Sichuan is a province well known for its wealth of tourism resources of natural landscapes, historical relics and ethnic customs.
As the old saying goes, "Mountains and waters in Shu are well worth watching." Sichuan has:

1)two sites included in the List of World Natural Heritages:
Jiuzhaigou Valley, the "fairyland" on the earth; and
Huanglong (or Yellow Dragon), the "jasper lake in the mundane

2 )one site included in the World Cultural and Natural Heritages Mt. E'mei with thc Giant Buddha of Leshan, a sacred site of Buddhism
3 ) one site included in the List of World Cultural Heritage: Dujiang- yan Irrigation Project & Mt. Qingcheng
4)20 State 4A-level or State 3A-Level Scenic Areas
S) 10 National Key Tourist Resorts
6) 67 Provincial Scenic Areas
7) 13 National Nature Reserves
8) 45 Provincial Nature Reserves
9)25 National Forest Parks
10 ) 51 Provincial Forest Parks
11 )4 National Geological Parks
Among them, the following are promising candidates for the List
of World Natuial Heritages or World Cultural Heritages: the
Sanxingdui Ruins of Guanghan , the Jinsha Ruins of
Chengdu , the Qiang Stockaded Village of Taoping in
Aba , the Giant Panda Nature Reserve of Wolong, and Daocheng-Yading of Ganzi
Part 2
With a long history and splendid culture together with its beautiful landscapes, Sichuan has long been praised as the "Land of
Abundance". It is also called "Home of the Giant Panda", for the number of Giant Pandas accounts for over 85% of the nation's total.
Sichuan has a recorded history of civilization of over 4,500 years dating back to the times of Can Cong and Yu Fu .
Presently Sichuan has:
1 )5 cities designated China Top Tourist City
2 )7 cities designated China Key Historical and Cultural City, namely
Chengdu, Zigong, Leshan, Yibin, Luzhou, Langzhong and
3) 62 sites identified as China Key Cultural Relic Unit Under Protection
4) 24 cities, counties, or towns designated the Provincial Key Historical and Cultural City (or Town)
In addition, these resources are widely dispersed throughout the Province. In Sichuan, there are sights, old and new, and here we list
just a few: the ancient irrigation project, old towns and houses, former residences of renowned figures, Buddhist temples and Taoist
halls, stone carvings and murals and modern art museums, and many more. As well, you will be fascinated by the ancient "Southern Silk Road", stories about heroes of the Three-Kingdom Period traveling along the ancient Shudao path , and stories about the Red
Army during their Long March in southwest Sichuan. On this vast and charming land, there are fascinating landscapes
ranging from highlands, mountainous areas, and valleys to basins, hills, and plains; from rivers and lakes to hot springs and waterfalls;
from karst zones to Danxia landforms', named after the Danxia Mountain in Guangdong Province, the latter of which won the title of"
landscape province" for Sichuan. The Hengduan Range, which is one of the three major forests and one of the five major grazing lands in China, is particularly worthy of recommendation. Its snow-capped peaks, flourishing forests,' and rivers such as the Jinsha River, the Yalong River, the Daduhe River and the Mingjiang River create a great many mysterious, precipitous and marvelous views which would definitely intrigue tourists from home and abroad. Situated in the subtropical belt, with diverse landforms and
varying climates, Sichuan has an abundance of plants and wild animals. In the forests, which coyer 7.46 million hectares, flourish
many precious trees, such as "living fossils" metasequoia and yinshan, accounting for 1/5th' of China's total forestation area. There
are over 1,100 kinds of vertebrates in Sichuan, accounting for 40% of all the wild animals in China. Half of all of China's many different species of birds and rare animals can be seen here, among which 55 species are under state protection. The internationally loved Giant anda is one of them, living mainly in 36 counties and preservation areas within the 4 mountain systems of Sichnan, earning Sichuan the well deserved designation "home of the Giant Pandas". Sichuan Province is home to 15 ethnic groups, such as Tibetan, Qiang, Yi, Miao, and Naxi. In term of population, the Sichuan Tibetans rank second nationally, and Yi, first. What is more
remarkable is that the Qiang people live nowhere else except in Sichuan. As a result, Sichuan is culturally enhanced by their exotic
ethnic traditions, customs and festivals. There are 40 famous large scale festival activities in the Province, including: Leshan World
Travel & Giant Buddha Festival, Ice & Snow Festival of South China, Zigong Dinosaur Lantern Festival, Liangshan Yi Nationality Torch Festival, and Panzhihua Yangtze River Drifting Festival International, as well as the Water Discharge Festival of Dujiangyan.
With a history of more than 4,500 years, Siehuan possesses a deeply imbedded and diverse culture, involving such elements as: the
Three-Kingdom legend, local opera, tea, wine, bamboo, the Hakka nationality, the Sanxingdui Ruins, and many- more. The Three-
Kingdom culture is found in many places, such as the Wnhou Temple of Chengdu, Pang Tong Temple of Deyang, Zhang Fei Temple of Lmlgzhong, and Mt. Fule of Mianyang. Sichuan'Opera, a splendid cultural legacy, is famous for its unique and cunning skill of
"Changing Faces". Mt. Mengding is one of the origins of world tea culture. The saying "The best water is from the Yangtze River
whereas the best tea is from Mt. Mengding" reflects the time-honored reputation of the Sichudn tea culture. The Luodai Town of Chengdu, "the typical town of the Hakka nationality of west China", is the best representation of the architectural culture of the Hakka people. The Shunan Bamboo Sea is the only summer resort in China featuring bamboos, and is also the only museum in China with collections and displays of bamboo samples and documents concerning bamboo culture. The Sanxingdui Ruins reveal the highly developed civilization of the ancient Shu State and its objects represent the highest achievement of the ancient Shu culture, and convincingly demonstrate that the Chinese civilization stemmed from varied sources before it
achieved its own identity. The advanced civilization as represented by the Sanxingdui Ruins and its ancient mysteries are comparable to the Egyptian pyramids. Sichuan abounds with local and special products, which total more than 3,000 kinds and fall into four main categories: liquors and wines, handicrafts, medicinal herbs and teas, and agricultural products and their byproducts such as food. To name just a few:
1 )Liquors and wines: Sichuan is home to China's famous wines, with yeast liquor, white spirits, fruit wine, medical liquor and so on
totaling more than 1,000 varieties, among which the domestically and internationally known ones are the Wuliangye Liquor and
Jiannanchun Liquor.
2) Handicrafts: Sichuan embroidery is a traditional handicraft which has received international acclaim. Besides, the bamboo articles of Chongqing are very popular as is the new-year picture of Mianzhu.
3) Medicinal herbs and teas: Sichum~ has a great many kinds of herbs and plants that are used for making Chinese medicine. The great output makes Sichuan one of the three biggest bases of medicinal herb production in China. Indigenous pharmaceutical plants
include: the rhizome of chuanxiong (ligusticum wallichii ), fritillaria thunbergii, the bark of encommia ( eucommia ulmoides), Chinese caterpillar fungus (cordyceps sinensis ), etc. Ahnost as world famous as the traditional Chinese medicine is the Chinese tea
culture of which the tea of Mt. Mending is arguably the best.
4) Foods: In addition to the local and special products, Sichuan cuisine is also worth mentioning. Sichuan Food stands for one of
China's four major culinary schools (Sichuan Food, Guangdong Food, Beijing Food, and Jiangsu Food), famous for its diversity in appearance and taste. There are over 2,000 kinds of dishes and snacks in Sichuan, such as huiguorou (twice-cooked pork), mapo
doufu (stir-fried bean curd in hot sauce), gongbao tiding (diced chicken with chili pepper and peanuts ), yuxiang rousi (fish-
flavored pork shreds), etc. Visitors can well enjoy the food here. Since 1978, Sichuan has seen a steady improvement in the
infrastruactures that support tourism. Advanced transportation and communications offer visitors easier and speedy access to Sichuan, which has an increasingly larger accommodation capacity. Chengdu, a metropolis of West China, is the center of Sichuan tourism. By air, Shuangliu International Airport of Chengdu, with over 160 flight routes, is one of the four biggest airports of China, offering direct flights to 9 overseas cities and regions: Singapore, Hong Kong, Macao, Seoul, Tokyo, Osaka, Fukuoka, Katmandu, Bangkok. and Kuala Lumpur. The Jiuhuang Airport at Jiuzhaigou Valley and Huanglong Scenic Area has been completed, and is now in operation, with charter plane service available directly to Kuala Lumpur of Malaya, Moscow and lrkutsk of Russia, Katmandu of Nepal, Alma- Ata of Kazakhstan. By Railway, Chengdu is linked to the rest of China by Baoji-Chengdu Railway, Chengdu-Kunming Railway, Chengdu-Chongqing Railway, Dazhou-Chengdu Railway, etc. Besides, there are expressways linking Chengdu to the major cities nearby like Chongqing, Neijiang, Zigong, ~ibin, Deyang, Mianyang, Ya'an, Leshan, Dujiangyan, Jiuzhaigou, Nanchong, etc.
Furthermore, there is a water transportation route linking Leshan, Yibin, Luzhou to Chongqing via the Mingjiang River and the Yangtze River. rlhe transportation network by land, by air and by water makes it convcnient and fast to travel in Sichuan. The International Direct Dialing (IDD) service is available in major cities and scenic areas of
Sichuan, connecting over 200 countries and regions in the world. In order to further promote tourism, Sichuan is recently giving
priority to the development of the following four tourism areas: Chengdu port tour area, west Sichuan natural and ecotour area,
Leshan-Mt. Ernei tour area, and Zigong-Yibin bamboo tbrest tour area. More specifically, efforts are being made to create superb tour areas. A total investment of over 20 billion yuan is planned for the construction of five international tour areas: "the First Mountain in China" Tour Area, the Great Jiuzhaigou Valley Tour Area, Wolong Giant Panda EcoTour Area, Sanxingdui Ruins Tour Area and Mt. Qingeheng~Dujiangyan Tour Area. Besides, focus will be given to the
construction and promotion of four superb tour routes:
1 )Channing Landscape Tour and Tibetan and Qiang Ethnic Tour (Jiuzhalgou-Huanglong-Great Prairie itinerary);
2) Buddhist Culture, Longevity Culture and Recreation Tour (Leshan Giant Buddha-Mt. Emei-Former Residence of Su Xun, Su Shi and Su Zhe itinerary;
3 ) Sightseeing and Recreation Tour ( Dujiangyan Irrigation Project*Mt. Qingcheng-Wolong-Mt. Siguniang-Fengtongzhai of Bao~ing itinerary;
4) Sightseeing and Recreation Tour (Zigong Dinosaur-YiMn Shunan Bamboo Sea-Luzhou Fobao).
Sichuan tourism has enjoyed a rapid development in the last 20 years and is now an integrated industry featuring a combination of
hospitality, accommodation, transportation, sightseeing, shopping and recreation, with a strong comprehensive capacity to receive many tou6sts. Sichuan presently has 235 star-rated hotels, and 428 travel agencies engaged in domestic and overseas tour business. Many an excellent route has been developed featuring natural and ecological tour, as well as those with histori(al and cultural featm'es. Great success has been achieved in the promotion of the three "international brands": Giant Panda, the national treasure; Jiuzhaigou Valley, the world natural heritage, and the Sanxingdui Ruins. In 2002, the tourism industry generated for Sichuan revenue a total of 38 billion yuan, and for 3 consecutive years Sichuan's revenue from tourism remains the highest in west China, with an annual average increase rate of 24,. 2% in domestic tour income, ahnost twice time national average increase rate for the past five years. Presently the total tourism revenue of Sichuan accounts for 7.8% of its GDP, and is expected to reach 15% by 2010, transforming Sichuan from a province with rich tourism resources into one with an even more dynamic tourism
economy. Located in southwest China, Sichuan has become one of the most fascinating tourist destinations in China and in the world at large, thanks to its many excellent diverse tourism resources, such as the Shunan Bamboo Sea , the Jianmen Shudao Path
of the Three-Kingdom Period, the Sanxingdui Ruins, the Jinsha Ruins, the Dinosaur Museum of Zigong, the
Satellite Launch Base of Xichang, the "Female Kingdom" of Lugu Lake which still keeps customs of matriarchy; the Hailuogou, which features a modern glacier, hot springs and virgin forests; the Ertan Hydropower Station, whose dam is the highest in Asia
and the third highest in the world; the Ice and Snow World of South China, and, the unique folk customs of minority nationalities of
somhwest China. Sichuan, a land of natural wonders and rich cultural and historical heritages, welcomes visitors at any time, fn)m